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It’s no secret that online course completion rates are abysmal. Reported completion rates range from 5% to 15%, a statistic that causes many experts to not even want to play in this space.

And if that’s you, I can’t blame you!

You’ve built your business and reputation on results and you’re not about to throw it all away for a promise of making more money in less time.

BUT… there are specific things you can do when creating your course that will guide and inspire your clients to not only complete the course but also get great results from the process.

This will then enable you to implement a business model that allows you to work less and make more money WITHOUT sacrificing client results or your professional reputation.

What kind of voodoo magic is this, Jane? You may be thinking…

I have identified the top three keys to making this happen and I’m excited to share them with you in this Three Keys to High Course Completion Rates Business Booster Live Replay.

These strategies will help you increase the chances that your students will finish your course and get the value that they paid for.

And don’t worry, no magic potions are required 😉

As always, I focus on premium courses and programs: ones that get clients the intended results and sell for $2,500+

If you are someone whose work makes a difference in this world and industry statistics have held you back from using courses and programs to scale, I invite you to watch the video or read the transcript below the video so you can feel confident creating courses and programs that don’t just earn you a handsome income but also get clients the intended results.

 

So hello, my friends. Hello, wherever you are watching from.
• I would love for you to pop in the chat either on Facebook or on crowdcast.
• Or once this goes Live on YouTube wherever it is you happen to be watching from would love for you to pop in a comment.
• Say hello.
• Let us know where you’re watching from.
• If you are here live, I can take live questions.
• So, you can pop them in whenever you want, and I’ll either address them in the content or will address them after the fact is, you know, kind of a separate Q&A session.
• So, welcome, everybody.
• I’m so excited to cover this topic today.
• It is one that I see so many experts struggle with, and, you know, really hesitate even starting to create their online course.
• Because the statistics about online courses are so abysmal that they just don’t even want to play that game and as somebody who’s been helping experts in this space for over four years now, focusing just on premium high-quality online courses and programs.
• I see firsthand both for myself and for my clients, the amazing value that this business model brings both for them and their businesses as well as for their clients and the kind of transformative results that they can create.
• I’m so excited to share how you can implement this business model for yourself and not fall into the category of the uncompleted online courses, the courses that somebody buys, and then they sit on the virtual shelf forever and not get any results.
• And I know as an expert who was amazing at what you do, that ain’t why you’re here.
• So with that, let’s go ahead and get started.
• I’ll go ahead and put all the PowerPoint presentations up.
• Got my slides ready for you guys.
• So it’s easier to follow, and let’s move.

We’re going to talk about the three keys to improving course completion results.

• So that your course can get excellent client results for them and a sustainable and profitable business model for you.
• Let’s see.
• So 5 to 15%.
• Is this what the data shows?
• This is the average course completion rate in the market.
• That’s the face I make.
• When I see that number, that’s not what I want to do as an expose, of course, creator.
• I am here to make a difference for my clients and not for five percent of my clients or 15% of my clients.
• But as close to a hundred percent as I can.
• So I’m guessing that’s why you’re here, too.
• So if you watch our then Diana, As I mentioned, I keep these quick and to the point.
• These are 30 minutes max sessions, their value filled.
• So, in these 30 minutes, you will walk away, understanding why online courses get such abysmal completion rates.
• you will walk away knowing the three keys to creating courses that bust through those statistics and create real results and Transformations for your clients and you will be ready to take the next step to create your premium online, course or program so that you can work less and make more, you can make more money, make more impact have a business model that works for you without you having to struggle in the For a while and frustration and work more hours than you know, you need to and have a thriving business too.

So why are the course completions so bad?

• Why are those five to fifteen percent numbers?
• Why do they even exist?
• So the first thing I want to say is it is not because of malicious intent.
• I don’t know anyone who sets out saying I’m going to create a crappy course.
• I’m going to create a course that 95 percent of the people don’t finish, right?
• Nobody goes in with that intensity.
• And while the core of my work is helping people go from idea to launch with their online course or program.
• I do sometimes take on clients where I helped them troubleshoot.
• The courses that they have created that either doesn’t get results or for whatever reason, you know, don’t sell the clients are as thrilled as they want to be, and what I see is amazing.
• Well intention experts.
• Just didn’t have the formula.
• They didn’t have the recipe.
• They didn’t have the keys.
• They created the best they could with their skill set and as coaches Consultants experts, their skill set was just something else and creating online courses.
• Not a problem.
• This is why I’m here and this is why I’m sharing this information with you.
• Again.
• If you are here live, you can ask questions and pop them in the comments whenever you want.
• I will see those as they come in.
• So it is not Malicious intent, what is it?
• It is simply a lack of the key ingredients that guide and Inspire clients to proceed that day.
• After that day, week after week month after month.
• However long your course is there’s a specific set of ingredients that enable them to do this and that is exactly what I am going to share with you today.
• So what happens when you do have a course out there, that is not The results for your clients.
• I call it the slow demise because it’s not, it’s not this instant implosion.
• It’s not this crash to the ground.
• It’s this day after day, month after month, internal struggle of I created something.
• I had the best intentions in mind and it’s not creating results.
• So you start losing faith in your course because you’re seeing, like, lions are either dropping out.
• They’re not following through.
• They’re Not moving through, the modules are not completing them and they’re not getting those results that you envisioned for them when you originally created the course.
• So you start losing faith in your course as you lose Faith, you then start giving up on the vision of a leveraged business model.
• I know so many people who they’re so excited to create their courses and programs.
• They see the vision.
• They’re like, yes, this is for me.
• I know I can serve so many more people.
• I know I can help I Make more money.
• I can have the business of my dreams.
• They create this course, and they start losing that Vision.
• They start losing the connection to the business that can enable them to create way more massive results than they can with their model today and create for them.
• A business model that allows them a lot more money and a lot more freedom to create the life and business of their dreams.
• And as they watch this course, they put out there not perform.
• Well that Vision becomes further and further away.
• And finally, as that happens, they just fall out of love for their bit with our business, you know, a lot of people who take on, who set out to create online courses, they might be doing one on work.
• One coaching Consulting, a therapy work.
• So they’re grinding out client sessions and they just see how inefficient they are.
• And after having done that for 20, 30 , 40 years.
• They just start falling out of love and that business model.
• They online course business models that they thought would be the next thing for them.
• Start Falls away because they weren’t able to create something that they feel proud of.
• And so I just see this all the time in people who have just really given up.
• And so, I’m really hoping that this quick fashion will really Inspire the people who may have given up.
• But, and more importantly, prevent that for the people who are looking at online courses and programs as a potential business model, prevent the slow demise.
• So if we haven’t met, I know we have more and more people registering for these events all the time, which I’m so excited about.
• So I wanted to say hello to my new people and introduce myself.
• I am the founder of scale your Genius.
• I’m the creator of the thriving online program accelerator, where my clients go from idea to profit in just 90 days.
• So, it’s driving a 90-day program, where is my digital modules guide?
• My clients.
• And step by step in creating, selling, and delivering an online course or program and a topic of their passion and expertise.
• And I supplement that with unlimited one-on-one support from me directly until they get their first two pain clients.
• I am on a mission to rid the world of crappy online courses.
• I want that percentage of 5 to 15% to be raised to 80 to 95%.
• I want to flip the equation.
• There’s no reason for crappy online courses.
• Should exist and I am here with my free content.
• With my paid work to enable experts to do better, because it ain’t that hard.
• It just takes intention and knowing and guidance.
• I have my MBA master’s in Business Administration from the University of Denver.
• My concentration area was values-based leadership.
• I have a CFA, which is a chartered financial analyst designation.
• It’s a very prestigious designation in the investment and finance industry.
• And I spent 15 years in senior-level strategic, corporate roles. This line kind of signifies my past life a little bit, but it’s also the foundation of a lot of my training and knowledge, and expertise that I now bring into my work.
• So about seven, I guess eight years ago.
• Now, I left the corporate world to start helping business owners.
• And now I use a combination of logic expertise, and intuition to guide my clients towards creating the businesses.
• Their dreams where they can scale their impact maximize their wealth and live a life of contribution and freedom.
• It is a model I’ve seen for myself.
• I’ve been focusing just on this model.
• Specifically just on the thriving online program accelerator for the past four years, and I, you know, just every day, every week, every month.
• I am seeing more and more.
• I’m more and more convinced of just how amazingly powerful this business model is.
• It’s both for the Creator.
• The business owner, as well as our clients.
• So, it’s me.
• So the slow demise I mentioned before.
• This is not what we’re here for.
• I am here to help you prevent that if you’ve started to fall out of love and with your business a little bit because you are grinding out those one-on-one sessions and you’re feeling efficient and here to help you fall back in love with it.
• If you’re still in love with it, amazing.
• I’m going to help you fall in.
• Love it even more.
• So there’s a better way than that.
• Painful demise.

Why do higher completion rates matter?

• Higher completion rates mean higher, better results for your clients.
• Kind of obvious.
• Let’s take it to the next step.
• When your clients get better results.
• You have more confidence as a course creator than as a deliverer of this powerful business model while confidence, you know, I’m not going to go too far on this tangent, confidence is created internally, so we don’t always need external validation, right?
• That’s not a must-have for confidence, but I’m sure as all of you.
• And listening, you know, that with external validation, it is way easier to have confidence and so not required.
• But when you are seeing your clients get, amazing results over and over what happens, you are more confident in your service.
• You are more excited to sell it to Market it.
• So you get more and more clients which enables you to then make that bigger impact that you came here to do.
• So more referrals, right?
• If your clients are getting amazing results, they’re telling other people they’re saying, you know, when other people are talking about the topic of your course, with your past clients or your current clients are going to say, hey, come talk to Lisa, come talk to Sally, come talk to John.
• He, or she, they are the ones that are helping me that have helped me create these amazing results.
• So why don’t you go talk to them and see if that’s possible for you to do so.
• I think, you know, you’re all business owners probably and you know how easy It is to make sales from referrals because they come through somebody who’s already a trusted connection.
• And so there’s no not that we ever want to convince people, but there’s just the process is just much easier.
• When your clients come in through referrals of people, who were able to get amazing results from your course.
• And finally, all of this leads to a sustainable profitable, and fun business model.
• I can’t tell you how much fun I have running this business.
• I deliver.
• So about 80% of my work.
• My time is the thriving online program accelerator, which is my digital modules, Plus, One on One support.
• It is such a blast getting on calls with my clients who go through my really well-designed modules and they’re so excited to create.
• They’re so excited to brainstorm with me on, you know, their course ideas, their marketing ideas, their topics, and the entire thing because it is streamlined.
• And it is leveraged, you’re able to make so much more money using less of your time and create a bigger impact in that time.
• Business really does become fun.
• So, if you’re not currently having fun in your business and it’s not fun a hundred percent of the time, you know, that that’s I wish I don’t know if I wish I could say that actually, you know, there’s the contrast is there for a reason, but if you’re not having fun a significant amount of time in your business, then you definitely definitely need to take a look at what you’re doing.
• And why you’re doing it and see where you could create some systems and processes where more fun is available to you.
• So as promised, I’m going to share the three keys to creating online courses and programs that get amazing results for your clients and high completion rates, and enable you to create something that is sustainable and profitable.
• Business model key.

 

Number one, design the perfect critical path.

• At least an online course is a journey from that point.
• A where your client is today to point B, where your client wants to be at the end of your time together.
• This is what differentiates it from an information dump from a membership program from a mastermind.
• From all these other types of support a course is a journey between point A and point B.
• And it has to be, there’s a lot of principles to how it could be designed in the best way possible.
• And we’ll talk about some of that here.

Key number two illuminate the path.

• The more they understand the path, the journey with you, and your course.
• Looks like it is easier for them to take that step-by-step Journey that is Guided by you and they don’t have to drop out because they are just kind of confused about what it is. Where am I and where am I going?
• I don’t know.
• And so by Illuminating that path, I’ll give you some ideas and exactly how you can do that.
• You’re able to Knee in Inspire and guide them to continue with your program.
• And number three.
• Where is my mouse key?

Key number three is to support them on their journey.

• If you’re new to me, then this is when you get to find out that my focus is on premium online courses and programs that sell for $2,500 and up.
• Typically we make some exceptions.
• There are various ways to go below that.
• But when I talk about online courses and programs, we talk about premium experiences, and as part of that premium experience, one of the reasons that my clients do get such high price commands, such high prices for the programs that you create, is some form of personal support.
• So yes, this makes it not completely passive income.
• I don’t believe there is such a thing as completely passive income.
• There’s always some sort of work and effort that Required to make money and some sort of support will make it slightly less leveraged and will enable you to make a lot more money and serve more people anyway, and I’ll walk through what that looks like and why that’s possible.
• So, let’s dive into the keys.
• And again, if any of you are watching live and you have any questions about what I’m sharing, please go ahead and pop them into the comments and I’ll address them as I see them, but keep Key, number one, design, the perfect critical path.
• As I mentioned, a course is a destination, a road, a journey between point A and point B.
• So before you can ever start designing your course, you need to be super clear what those point A and point B are so that they know what exactly they can self-identify saying.
• Yes.
• I am in this place.
• I want to go to this place and I can see how your course is the step-by-step Journey that enables me to get there.
• You want to make sure it is the shortest path to results.
• This is one of those keys that I can scream off the rooftops, I believe so strongly about it.
• I see the value of this concept day in and day out.
• And I also see so many courses, creators, who want to cover stuff, their programs thinking that somehow more content equals higher price and That is the biggest fallacy.
• It is one of the biggest false beliefs out there about online courses.
• That the amount of content in there is somehow correlated to the price.
• Falsely forget that the value to your clients is to be able to reach a result.
• And if you think about yourself, so let’s say you want to lose 10 pounds option, A lose 10 pounds by watching, you know, watch these three videos in one week and lose 10 pounds versus.
• Let’s go down a six-month program where I’m going to like, give you content every single day, and videos, and worksheets, and all this crap.
• And in six months, you will have lost 6 pounds or 10 pounds, which one is more.
• Valuable to you option.
• One week, three videos, 10 pounds option to 6 months, a bazillion videos, 10 pounds, option.
• A, without a doubt.
• Of course, you want the result of losing 10 pounds as quickly and as painlessly as easily as you can get it.
• So if the result you’re going for is somebody losing 10 pounds, then a one-week course is much better than a six-month program.
• So depending On what your topic is, what your program is, what your destination is?
• What is the shortest path to that result?
• Now?
• I use the example of one week versus six months.
• In this particular example, one week is the right answer.
• What I don’t want you to think from this piece of advice is that it has to be short.
• It just has to be the shortest possible for your particular idea.
• So, there are some programs that go the entire year because that is Truly the right amount of time for that topic.
• So this isn’t to say they all need to be short.
• They just need to be the shortest path to results for your particular topic and then finally action is always more valuable than information is free.
• Your clients?
• Can go on YouTube.
• They can go on Google, you can go and read it then go to all the places.
• I don’t even know about it yet and get all the information that they need.
• Nothing, no information that you can put in the course.
• Is going to take place of you.
• Guiding them down.
• So that means you want them while they’re in your course.
• You want them to do things that take them down the path to that result rather than just learn a bunch of information that information school mean it’s, you know, we like to learn but that is the difference between Googling something watching a free YouTube video buying a ten dollar book or $20 bulk versus paying $2,500 five.
• Thousand dollars, ten fifteen thousand dollars for a course that actually inspires and enables action.
• So those are the three pieces of Designing, the perfect critical path when you have the perfect critical path, your clients.
• And then the next step will go over the next Keys Illuminating that path when you have this perfect critical path, they don’t feel overwhelmed.
• They don’t feel frustrated.
• They don’t feel like why are they going on like wild goose chases?
• Aces and watching long videos and getting all this information.
• It’s always clear.
• The step-by-step process is always clear and they’re always making progress, which inspires them to continue on the journey and not drop out of the course early.
• So when they see that this is such a well-designed journey, they are inspired.
• They understand the connection of every step to where they want to go.
• So this very much overlaps with this key.
• Number two is, you want to illuminate the path.
• You could have created the perfect Journey for them.
• But if they’re not clear on that coming into your program, they don’t know it.
• And if they are on step one and they don’t see the connection between step one, and the result it’s hard for them to go to step 2.
• So what I encourage you to do, and I went with an extra bullet, which is cool if you want to illuminate the path and enable the process to be crystal clear for them?
• Starting with moments zero moment, zero is what I call when they pay you.
• When they fill out the online form when you take their credit card payment, their money leaves the bank and this is a critical step.
• This is a critical point in your relationship.
• This is when they’re so excited about the program.
• They just bought you know, whether you just had a sales conversation or they look at your sales page.
• They are really excited then they pay you the money and If there isn’t a very amazing onboarding process that follows that illuminates their Journey with you, over this time buyer’s remorse can kick in there.
• Like wait, I thought this was good, but I don’t actually know what’s about to happen.
• It’s a critical point.
• So the first thing is moment 0.
• How do you explain what your journey will look like?
• Like, I help my clients, create an onboarding process, which is an e, which is a series of emails and some stuff we do in their digital modules.
• That provides the lay of the land, overview of the journey.
• What are the critical tips to success?
• It helps them.
• It gives them all the information.
• They need to continue on the journey.
• With success.
• And so you want to make sure that they are crystal clear on what the entire Journey will look like.
• And what they have to do along the way to be successful at it so that they can do it.
• I mean, sometimes they just don’t know if you don’t give them the keys to success.
• They don’t know, right?
• There’s a lot of times we know things or we’ve created something, but if we don’t share that, then it’s missing.
• It’s not clear to them.
• The second bullet here is why, why?
• Why do I always tell them why they’re doing something?
• So in the beginning of each module, for example, in my program, this is a model that I also recommend to others.
• Following is the very first video they watch in every single module or the email they received to prepare for the module. Why is this important?
• How does it fit with the rest of the picture?
• How does it fit the journey?
• Why should they take the time this week to do this module?
• What is it going to do for them?
• How is it going to get them closer to the result?
• It’s now, we might think it’s obvious because I like, well, obviously they need to do step a before they do step be, but it’s not obvious to them.
• And it’s one of these things that it’s, you can’t /.
• Share the why, you know, and this is, you know, this is a five-minute video.
• We’re not taking that much of their time, but we are explaining why they’re about to do what they do, supercritical and truly, in my experience, what I’ve seen both in my own programs, as well as my clients’ programs.
• Night and day difference for a lot of claims.
• Normalize the challenges.
• This is another big one.
• So, if there’s different names for this concept, and it’s called a messy middle, think, Brené Brown calls a day to, and it’s basically the concept that when you’re first starting out, you’re really excited.
• You’re optimistic.
• Your eye is on the vision.
• You’re like, I’ve got this, this is going to be amazing.
• And there always comes a point, which is this date, you know, you’re here, which is on this day, too.
• I’m in the second phase and D2 obviously is just a metaphor for that day too.
• But at some point in the journey, it went pretty quickly.
• So in my program it’s about week three or four when some confusion comes in and some are overwhelmed.
• There’s some frustration.
• It is a natural part of the creation process.
• It’s a natural part of the growth process.
• It’s a natural part of up, leveling your life business.
• Whatever your topic is, there comes a point where we start limiting ourselves.
• We start doubting ourselves the best and this has nothing to do with program design, right?
• So, we’re assuming this is a really well-designed program.
• Is still going to happen.
• And so we need to prepare, we need to say, hey, client.
• This is what you’re going to run into and here’s how you get out of it.
• And it’s so funny because so many of my clients week, three week for they call me.
• They’re like, how did you know this is what’s going to happen to me?
• Like, well, because you all, you all do it.
• It happens to all of us, me and every single person.
• And so by normalizing it, you’re letting them know that.
• It’s okay.
• That nothing has gone wrong, that this is just a part of the journey that they will have to work through and on the other side is their Vision, right?
• Was, you know, if you’re an entrepreneur if you’re a business owner, you know this on that grand scale to as a business owner, you start your business as an idea and you’re like writing high.
• Like this can be the most amazing thing ever and at some point, you’re hitting you’re hitting that bottom, you’re hitting the upper limit, you’re hitting the doubt, the frustration.
• So that happens on this macro level.
• It also happens on a micro level in your courses and Ribs, so in your onboarding materials, this is important to talk about in, you know, during that time.
• You know, you want to add some things to your modules.
• I do some mindset work with my clients that I make sure of.
• I, you know, I encourage them to journal.
• I encourage them to have affirmations that keep them going.
• I encourage them to check in with me if they’re feeling really stuck and so really understand what the challenge is, maybe and what do you want them to do?
• when they arise, this is I mean, I don’t want to say this is the most important part of the three keys, because all the three keys together is what creates the magic recipe but this piece is one that I see most people just you know, you don’t know what you don’t know.
• So you don’t know to put that in the program, just huge makes you put that in your next program and see what happens and then the last key is support them on their journey, I gave a secret.
• It’s, you know, I always encourage people to provide support.
• I provide unlimited one-on-one support until my clients get their first two paying clients. Unlimited support is not a model.
• I just blankly recommend it.
• It works for my business model for a variety of reasons.
• I work with my clients to help them create the perfect support model for their particular life, business situation, and their topic.
• And what kind of results they want to get for their clients.
• But at the base of this, Idea is when they get stuck when they are in the course and they reach some kind of a hurdle.
• Where do they turn for help?
• What do they do if they get stuck?
• And how can they access your wisdom Beyond?
• Just what you put in the digital modules of the course.
• This is the other, you know, I mentioned the challenge as being one of the critical points where people fall off this.
• And again, it’s correlated with the challenges because they’re feeling challenged.
• So there’s something happening there, too.
• What happens when they feel challenged?
• Where can they turn to support?
• Where can they reach you?
• And say, hey, I’m feeling stuck here whether truly stuck because of the material saying, hey, this concept Understand this concept and I can’t move forward because I don’t understand this concept or more of what we talked about in the last key, an upper limit issue of frustration or overwhelm issue, like not necessarily directly related to course topic or course content, but more of kind of their own stuff.
• So either way, they’re stopped.
• How do they move through?
• If you’re not there to hold them through it, then they’re probably not going to complete the course.
• So whether it’s individual support, whether it’s Group support, I don’t encourage, you know, the idea of just having a Facebook group for paid clients.
• And that’s where they get support.
• Yeah, it’s there’s a way to make it be okay, but it’s definitely not one of the methods I recommend especially for, like I said, my clients create courses are $2,500 and up and at those investment levels, creating a premium experience, is important and experience in the Facebook group is far from premium.
• So we have covered the three keys you are designing the perfect critical path, that takes them from point.
• A to point B, Illuminating them.
• The path.
• Having them understand exactly what the steps are, what the correlation is to results and that you know, what may happen to them on that Journey such as challenges and finally supporting them on this journey.
• So your next step is if you are an expert, who is it?
• Inspired to create your own online course or program.
• And you know, you don’t want to be in that five to fifteen percent.
• Completion rate.
• You have two options.
• If you are the do-it-yourself type, I have an amazing boot camp.
• That enables you to create a blueprint for your own online course or program and we cover a lot.
• We go into detail about a lot of the things that we covered in these keys today and you can grab your complimentary ticket there.
• So this is for you.
• If you’re the do-it-yourself type, if you’ve got a bunch of time, it’s not you know, you’re not like you’re not in a rush, launch your program.
• You love the Tinker you left to research.
• The blueprint will create a launching pad for you, to be able to do it on your own.
• If you are the kind of person who values time and you want to create this amazing business model, you want to create your course or program, and you want to know if I am the right person to support you on that Journey?
• You Apply for clarity, call with me, by clicking on that link and the thriving online program accelerator is where you can go from idea to profit in 90 days or less.
• So, I say our last program is 90 days, but many, many of my clients pre-sell their programs.
• So they actually get a full return on their investment with me before the program is ever over.
• And like I said, I support them until they get there to pay clients at which point pretty much.
• Everyone has a full return of investment with me.
• So I support them until they, you know, mama mama mama bird until their Freda to fill the coop and the investment for that.
• That is a lot lower than most people think that’s the feedback I got on call.
• So whether you’re the DIY type, grab your blueprint, bootcamp ticket, if you want to do this in the quickest, most efficient way possible and do it right the first time then the clarity call is You and so go ahead and grab one of these options and I look forward to supporting you in whichever direction you take and so I don’t see any questions that have common.
• Thank you to all of you who have joined my life.
• Thank you to everyone who watched the replay.
• And if you are here on a replay, you can pop in the questions wherever you are watching them.
• They will come.
• I will get a notification, so I will get to see them, but of course, I would love to see you.
• You are either in the boot camp or on a call and wish you all a great rest of your day.
• Bye.