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Dec 8, 2021
What you focus on grows We’re here to create wildly successful and abundant mission-driven businesses. Creating a long-term vision for your business, then assigning and tracking the metrics that matter most is the best way to make that vision a reality. A focus on LT...
![[Video] It’s Time to Make a Bigger Impact](https://scaledgenius.com/wp-content/uploads/2021/10/ScaleYourGenius_New-Blog-Images_1200X1200px_PK_12_Oct_21_V1-1080x675.jpg)
Oct 13, 2021
Hey Mission-Driven CEO, It’s time to make a bigger impact and do it from a place of abundance and overflow. The world has never needed us more to play a bigger role in changing society, in helping with ending suffering. When people with deep experience, wisdom, and...
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Oct 6, 2021
Online courses are not the silver bullet to scaling. I understand why you think that. You’re flooded with messages day in and day out proclaiming courses to be the silver bullet to escaping the trading time for money trap. But think about this: Does everyone...
![[Video] Three Keys to High Course Completion Rates](https://scaledgenius.com/wp-content/uploads/2021/09/ScaleYourGenius_New_Blog_Images_1200X1200px_MS_07_10_2021_VR1-1080x675.jpg)
Sep 5, 2021
It’s no secret that online course completion rates are abysmal. Reported completion rates range from 5% to 15%, a statistic that causes many experts to not even want to play in this space. And if that’s you, I can’t blame you! You’ve built your...
Aug 21, 2021
So you’ve been thinking about creating a premium or high-ticket online program, online course, or a paid membership community. You’re excited, and maybe even a little nervous too! But you haven’t made much progress. Procrastination has many faces....
Jul 9, 2021
“I don’t know if anyone will buy this”, said Josh*, as we were talking through his online program idea during a Clarity Call. Josh had reached an admirable level of success as a therapist and was ready to play a bigger game with his expertise but...
![[NO-PITCH Training] Create Demand Using TWO Avatars Based On Identity
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If your messaging and content are stuck or feel “off” you may be creating an avatar the wrong way.
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This was ME until I met my messaging mentor and friend, Brandon Lucero!
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Originally, I learned to create ONE avatar.
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I wrote down the avatar’s interests, life, values, like, etc. And even gave that avatar a name!
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I created content and messaging based on that avatar and “spoke” to her (sound familiare?)…
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… but I failed to get the engagement I wanted.
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Why?
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That avatar isn’t real. It’s a fake, made up person.
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Then Brandon taught me that in order to create demand and truly connect with my audience I needed two avatars 🤯
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Avatar 1: Where they are now
And
Avatar 2: Where they want to go
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This is a game changer.
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Want to Master Your Audience, build demand for your offers, and create instant traction with your content from here on out?
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Join Brandon’s FREE LIVE bootcamp where he’ll walk you through the entire process in one-day
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Click the link to register!
https://brandontraining.mykajabi.com/a/2147503489/GeaF2VBk
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#MasterYourAudience](https://scaledgenius.com/wp-content/plugins/instagram-feed/img/placeholder.png)